Australia’s automotive market continued its upward trend in 2024, with record-breaking new vehicle sales highlighting the nation's diverse preferences. Among the sea of contenders, a mix of utes, SUVs, and family-friendly options emerged as clear winners. Below, we’ll explore the top five best-selling cars of 2024, based on delivery figures reported by the Federal Chamber of Automotive Industries (FCAI).
2024 Sales Figures at a Glance
| Model | 2024 Sales | Starting Price (AUD) | Key Features |
|---|---|---|---|
| Ford Ranger | 62,593 | $36,880 | Multiple powertrains, off-road variants, upcoming PHEV |
| Toyota RAV4 | 58,718 | $42,260 | low fuel consumption, five-star safety rating |
| Toyota HiLux | 53,499 | $26,475 | Extensive range, mild-hybrid option, proven reliability |
| Isuzu D-Max | 30,194 | $29,990 | Turbo-diesel engines, six-year warranty, off-road capabilities |
| Mitsubishi Outlander | 27,613 | $37,740 | PHEV option, seven seats, family-friendly features |
Ford Ranger: Australia’s Favorite for a Second Year
The Ford Ranger clinched the title of Australia’s best-selling vehicle for the second consecutive year, with an impressive 62,593 units delivered. This versatile ute appealed to a wide range of buyers, from tradespeople to families, thanks to its rugged performance, off-road capabilities, and urban practicality.
Available with three powertrains, including the robust 3.0-litre V6 turbo-diesel and a twin-turbo petrol V6, the Ranger offered something for everyone. It also introduced the off-road-focused Tremor variant, a crowd favorite among adventurers. Starting at $36,880 for the base single-cab and topping out at $90,440 for the high-performance Raptor, the Ranger solidified its reputation as an all-around workhorse.
Ford’s upcoming plug-in hybrid Ranger, slated for 2025, adds even more excitement to the lineup, reinforcing the model’s position at the forefront of innovation.
What Makes the 2024 Ford Ranger Stand Out?
The 2024 Ranger showcased a lineup designed to cater to various needs, with three powertrain options offering a mix of performance and efficiency:
- 2.0-litre turbo-diesel four-cylinder: A reliable workhorse for entry-level buyers.
- 3.0-litre turbo-diesel V6: Delivering robust power for towing and off-road adventures.
- 3.0-litre twin-turbo petrol V6: Ideal for those seeking smooth on-road performance with ample power reserves.
New for 2024 was the Tremor variant, which added a layer of off-road capability between the XLT and Wildtrak models. The Tremor came equipped with heavy-duty suspension, unique off-road tires, and an upgraded 4WD system. These enhancements made it a top choice for buyers looking for an adventure-ready ute without stepping up to the full Raptor experience.
What’s Coming for the 2025 Ford Ranger?
Ford has already announced exciting updates for the 2025 Ranger lineup, further cementing its position at the forefront of innovation. The most anticipated addition is the plug-in hybrid (PHEV) Ranger, which is set to debut globally. This PHEV model will feature a 2.3-litre turbocharged petrol engine paired with an electric motor and battery pack, delivering a combined output of 270kW and 680Nm of torque. The PHEV is expected to offer an electric-only range of approximately 45km, perfect for short commutes and city driving.
Key changes expected in the 2025 Ranger include:
- Refined Interior Updates: Upgraded infotainment options and advanced driver-assistance features for improved comfort and safety.
- Sustainability Enhancements: Incorporation of eco-friendly materials in the cabin to align with Ford’s global sustainability goals.
- Expanded Off-Road Options: Rumors suggest that Ford may introduce additional off-road-focused variants, leveraging the success of the Tremor and Raptor models.
Toyota RAV4: A Hybrid Success Story
In a year that marked a significant shift towards sustainability, the Toyota RAV4 continued to shine as the nation’s best-selling SUV, delivering 58,718 units. Notably, the RAV4 overtook Toyota’s iconic HiLux to become the brand’s top performer in 2024.
Going forward (From June 2024) The Rav4 will be powered exclusively by a 2.5-litre four-cylinder hybrid engine, offering excellent fuel efficiency, with consumption figures as low as 4.7L/100km. Buyers can choose between front-wheel and all-wheel drive configurations, ensuring a balance between urban convenience and off-road capability.
With a starting price of $42,260, the RAV4 combined affordability with cutting-edge technology, such as a five-star ANCAP safety rating and Toyota’s reliable infotainment system. Its strong environmental credentials resonated with eco-conscious buyers, driving its popularity to new heights.
The 2024 RAV4: A Hybrid-Only Lineup
Toyota’s bold move to offer the 2024 RAV4 exclusively as a hybrid-powered SUV resonated strongly with consumers seeking both efficiency and practicality. At the heart of the RAV4 is a 2.5-litre four-cylinder hybrid engine, available in front-wheel drive (FWD) and all-wheel drive (AWD) configurations. These drivetrains deliver:
- 160kW (FWD) and 163kW (AWD) of power.
- Fuel consumption as low as 4.7L/100km, setting a benchmark for efficiency in its class.
Toyota’s hybrid technology offers seamless transitions between electric and petrol power, providing a smooth and quiet driving experience. The addition of regenerative braking ensures maximum energy efficiency by charging the hybrid battery during deceleration.
What’s Next for the RAV4 in 2025?
Toyota has hinted at updates for the RAV4 lineup in 2025, focusing on enhanced features and refined styling. While the exact details remain under wraps, industry experts anticipate:
- Upgraded Infotainment: A larger touchscreen with improved connectivity options and a more intuitive user interface.
- Advanced Safety Features: Potential additions such as rear cross-traffic auto-braking and driver monitoring systems.
- Plug-In Hybrid (PHEV) Version: Rumored to offer extended electric-only driving range, targeting buyers seeking greater sustainability without compromising performance.
Toyota HiLux: A Perennial Favorite
The Toyota HiLux remained a staple of Australian roads, with 53,499 units sold in 2024. Known for its unmatched durability and reliability, the HiLux retained its position as one of the top three vehicles in the country.
The extensive lineup, ranging from the entry-level WorkMate to the premium GR Sport dual-cab, ensured there was a HiLux for every budget and need. Buyers appreciated its powerful 2.8-litre turbo-diesel engine and optional 48V mild-hybrid system, which added efficiency without compromising performance.
Starting at just $26,475 for the base model and climbing to nearly $75,000 for the flagship GR Sport, the HiLux remained a versatile and trusted choice for Australian drivers.
What’s Next for the HiLux in 2025?
Toyota is rumored to be rolling out an updated design for the HiLux in 2025, featuring refreshed exterior styling and an upgraded cabin layout. The introduction of enhanced infotainment systems and additional driver-assistance features is anticipated.
More excitingly, Toyota is reportedly working on a full-hybrid HiLux, combining the proven 2.8-litre turbo-diesel engine with electrification for increased efficiency and reduced emissions. This innovation could further solidify the HiLux as Australia’s favorite ute.
Isuzu D-Max: A Rising Star in the Ute Market
Isuzu’s D-Max captured the attention of ute buyers, recording 30,194 sales in 2024 and securing its place as the fourth best-selling vehicle of the year. Its robust design, paired with impressive off-road capabilities, made it a popular choice for work and recreation alike.
Available with two turbo-diesel engine options, a 1.9-litre and a 3.0-litre, the D-Max offered power outputs ranging from 110kW to 140kW, ensuring excellent performance across its lineup. The top-tier D-Max Blade added an off-road edge with rugged enhancements tailored to Australian conditions. Walkinshaw was tasked with transforming the D-Max for the Australian market, with Isuzu issuing a brief to improve off-road handling, ground clearance, underbody protection, approach angle, lighting, and the visual presentation of the dual-cab ute. Walkinshaw partnered with Monroe to develop special shock absorbers for the Blade, as well as a set of 17-inch alloy wheels wrapped in Goodyear Duratrac RT tyres.
What’s Next for the D-Max in 2025?
Looking ahead, Isuzu plans to release a mild-hybrid version of the D-Max in 2025. This system is expected to combine the existing diesel engines with an electric motor for enhanced torque delivery and improved fuel economy.
Additionally, Isuzu is rumored to be introducing smart towing technology, which will include integrated trailer braking systems and advanced stability control to enhance safety for heavy-duty users. Updated cabin technology, such as a larger infotainment screen and more connectivity options, is also anticipated.
Mitsubishi Outlander: The Family-Friendly All-Rounder
Rounding out the top five, the Mitsubishi Outlander delivered 27,613 units in 2024, cementing its status as a family favorite. This mid-sized SUV offered a blend of practicality, style, and innovative features that appealed to a wide audience.
The Outlander stood out with its plug-in hybrid (PHEV) option, delivering a remarkable 1.5L/100km fuel efficiency, alongside a traditional petrol variant. With seating for up to seven passengers, it was an ideal choice for growing families.
Starting at $37,740 for the base ES model and reaching $73,790 for the high-end PHEV, the Outlander provided flexibility across its range. Its modern interior design, combined with Mitsubishi’s advanced safety features, made it a compelling option for buyers seeking a versatile vehicle.
What’s Next for the Outlander in 2025?
Mitsubishi is expected to roll out a next-generation PHEV system for the Outlander in 2025, potentially increasing its electric-only range to over 100km. The new system will also offer faster charging capabilities, appealing to buyers seeking greater convenience.
A sportier GSR trim is rumored to join the lineup, featuring unique styling elements, firmer suspension, and enhanced driving dynamics. Mitsubishi may also introduce over-the-air software updates for the Outlander, ensuring the infotainment system and driver-assist features remain cutting-edge.
Predictions for the Australian Automotive Market in 2025
The Australian automotive market, which saw record-breaking sales in 2024 with over 1.2 million vehicles delivered, is expected to face a shifting landscape in 2025. Industry trends, economic pressures, and the arrival of new car brands will likely reshape buyer preferences and redefine market dynamics.
The Rise of New Brands
2025 will usher in an influx of new car brands, many from China, further diversifying an already crowded Australian automotive market. With Geely, Jaecoo, GAC, and Aion entering the scene, alongside late-2024 arrivals like Zeekr, Xpeng, and Leapmotor, the number of active brands in Australia is set to exceed 65.
Chinese automakers are positioning themselves as competitive players, offering electric and hybrid models at accessible price points. With China now the third-largest source of new vehicles for Australia, brands from this region are expected to appeal to budget-conscious consumers seeking value and advanced technology. This influx could increase competition in segments traditionally dominated by Japanese, Korean, and US manufacturers.
The Shift to Hybrid and EVs
The growing adoption of hybrid vehicles, which accounted for 14.1% of sales in 2024, reflects Australian consumers’ cautious transition towards electrification. Plug-in hybrids (PHEVs) also made gains but remain a smaller market share at 1.9%. This trend is attributed to consumer hesitation about fully electric vehicles (EVs), influenced by concerns over infrastructure, range, and suitability for larger 4x4s and utes.
Hybrids are seen as a practical middle ground, offering reduced fuel costs without requiring significant changes in driving habits. This segment is expected to grow further in 2025, especially as Toyota and other automakers expand their hybrid offerings in response to strong demand.
EV adoption, while slower than in some global markets, will be driven by the arrival of new models and continued investment in charging infrastructure. The introduction of policies like the National Vehicle Emissions Scheme (NVES) may also encourage a broader shift towards low- and zero-emission vehicles.
Economic Pressures and Consumer Behavior
Cost-of-living pressures, rising interest rates, and economic uncertainty have already begun to affect private vehicle sales, as noted by Federal Chamber of Automotive Industries CEO Tony Weber. In 2025, these challenges are expected to persist, potentially dampening demand, especially in the private buyer segment. In a market where economic pressures and an influx of new brands may create uncertainty in the private buying sector, purchasing from a trusted used car dealer offers peace of mind. Dealerships provide detailed inspections, warranties, and transparency, ensuring buyers can confidently navigate a changing automotive landscape.
Manufacturers that can deliver value for money, such as MG, GWM, and other budget-friendly brands, are likely to gain market share. Their ability to offer affordable alternatives with competitive technology and warranty coverage will resonate with cost-conscious consumers.
Top Contenders in 2025
Toyota and Ford, as market leaders, are expected to retain their dominance by expanding their hybrid and EV offerings. The Ford Ranger PHEV, set to debut in 2025, could bolster Ford’s position, while Toyota’s forthcoming hybrid and electric models aim to maintain its foothold.
Emerging players like GWM and MG will continue to challenge traditional brands with their aggressive pricing and comprehensive lineups. These brands are likely to benefit from the growing demand for budget-friendly, fuel-efficient vehicles.
Summary: Australia’s Top Cars in 2024
The 2024 sales charts reveal an Australian market driven by versatility, reliability, and innovation. Whether it’s the rugged Ford Ranger, the eco-conscious Toyota RAV4, or the family-oriented Mitsubishi Outlander, these vehicles highlight the diversity of buyer preferences.
While the Australian automotive market faces headwinds in 2025, the stage is set for continued evolution. Advancements in hybrid and EV technology, coupled with increased competition, promise more choices for consumers. For manufacturers, the key to success will be balancing affordability, sustainability, and innovation to meet the demands of a dynamic market.
In a rapidly changing landscape, brands that align with consumer priorities, whether through cutting-edge electric models or reliable hybrid offerings, will be well-positioned to thrive.
At Westside Auto, we’re proud to offer a wide selection of Australia’s most popular vehicles. Visit us today to explore our inventory and find the perfect car for your lifestyle. Whether you’re seeking a tough ute, a stylish SUV, or a fuel-efficient hybrid, we have you covered!
